Frequently Asked Questions
What’s the best vodka for cocktails?
The honest answer: whatever’s in the mid-shelf bracket. Tito’s, Ketel One, Grey Goose if you’re feeling generous, Absolut if you’re at a housewarming. Premium vodka shines in a Martini where the spirit is the star. In a Moscow Mule or Cosmopolitan, the flavour does so little work that you’d be better off spending the money on good ginger beer.
Should I chill vodka before making cocktails?
Yes. Freezer-cold vodka gives you a colder finished cocktail, smaller amounts of dilution from shaking, and a smoother texture on the palate. The freezer won’t freeze it because of the alcohol content, so a bottle can live there forever. It’s the single laziest way to upgrade every vodka drink you make at home.
What’s the difference between vodka and gin?
Both start as neutral grain spirits. Gin gets a second distillation with juniper and botanicals, which is why gin tastes like a pine tree with opinions. Vodka keeps it simple: grain, water, filtration. If a cocktail wants botanical character it calls for gin. If it wants a clean base that lets other ingredients take the lead, it calls for vodka.
Can I substitute vodka in any cocktail?
Vodka is the most interchangeable spirit on the shelf because it brings very little flavour of its own. Swap it into a Gimlet, a Collins, a Mule, or a sour and the drink still works. Where it falls apart is in spirit-forward classics built around the character of the base spirit: don’t put vodka in a Negroni, a Sazerac, or a Manhattan unless you want a diluted version of the original.
Why is vodka the world’s biggest-selling spirit?
Because it mixes with anything, rarely offends anyone, and works in drinks that the average person can actually make at home. A bottle of vodka, a bottle of orange juice, and a lime, you’ve got a Screwdriver. A bottle of vodka and some ginger beer, you’ve got a Mule. The skill ceiling for getting a vodka drink drinkable is roughly ankle-height, and that accessibility is the whole game.


































































































































































































































































































































































