Wild Turkey 101 bourbon bottle on a dark bar.

Wild Turkey 101

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Wild Turkey 101

50.5 percent ABV bourbon at a budget price. Loud, oaky, slightly funky. The bourbon Hunter S. Thompson drank, the bourbon Matthew McConaughey advertises, the bourbon every cocktail bar pours when the recipe needs volume. Brilliant value.

Wild Turkey 101 bourbon bottle on a dark bar.
ABV
50.5%
Country
USA (Kentucky)
Distillery
Wild Turkey, Lawrenceburg
Owner
Campari Group
Founded
1869
Style
High-rye Bourbon
Price band
$25-30 (US) / AU$55-65
Best mixer
Cola or ginger

What it tastes like

Big oak, brown sugar, toasted corn, a noticeable rye spice. The 50.5 percent ABV is the personality: louder, hotter, more concentrated than 40 percent bourbons. Slight funk on the back end that some drinkers love and others hate.

Drinks better than its price suggests. A bottle this loud at this cost is genuinely rare.

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The 101 number

101 is the proof: 50.5 percent ABV. Wild Turkey settled on that proof in the 1940s after experimenting and finding it the sweet spot for flavour density without becoming aggressive. They’ve held the proof since. Most bourbons drift up over the years; Wild Turkey 101 stays put.

Master Distiller Jimmy Russell has worked at Wild Turkey since 1954. His son Eddie joined in 1981. Both still active. That kind of continuity in a major bourbon brand is unique.

Best cocktails to make with Wild Turkey 101

Wild Turkey 101 is built for cocktails that need volume. Pour confidently.

How it stacks up

Wild Turkey 101 vs other widely-available bourbons.

BourbonCharacterBest for
Wild Turkey 101High proof, oaky, bigCocktails needing volume, Old Fashioned, sipping with ice
Bulleit BourbonHigh-rye, spicy, 45% ABVManhattan, Sazerac
Buffalo TraceBalanced, 45% ABVAll classics, daily driver
Maker's MarkWheated, soft, 45% ABVMint Julep, sipping
Knob CreekHigh proof (50%), oakierPremium Old Fashioned

Substitutions and swaps

Wild Turkey’s volume is the feature. Use it accordingly.

Recipe says high-proof bourbon?

Wild Turkey 101 is the canonical pour. Knob Creek (50%) is the pricier alternative.

Recipe says bourbon, no proof specified?

Wild Turkey works but the drink will be louder than usual. Reduce other flavours by a hair to balance.

Want softer bourbon?

Wild Turkey 81 (40.5%) is the gentler version. Same brand, less punch.

Want a Manhattan that won’t be subtle?

Wild Turkey 101 + sweet vermouth + bitters. The Turkey muscles through everything.

Need a cheap bourbon for cooking?

Wild Turkey 101 is overkill but works. Save the Turkey for sipping; cook with Old Forester.

Skip if

You’re new to whiskey. 101 proof is too aggressive. Start with Buffalo Trace or Maker’s at 45%.

You want a delicate cocktail. Wild Turkey will dominate it.

You’re sipping neat without ice. The 50.5% ABV is too hot. Add at least one big ice cube to open it up.

Where to buy Wild Turkey 101

Where to buy

Wild Turkey 101 is widely available. Bottle shops, supermarkets, and just about every cocktail bar in America stocks it.

Frequently Asked Questions

Direct answers to what people ask about this bottle.

What is Wild Turkey 101?

A 50.5% ABV bourbon (101 proof) made at the Wild Turkey distillery in Lawrenceburg, Kentucky. Owned by Campari Group. The 101 in the name refers to the proof. Roughly 13% rye in the mashbill makes it a moderate high-rye bourbon.

Why is it called 101?

Because 101 is the proof: 50.5% ABV. Wild Turkey settled on that proof in the 1940s and has held it since. The number is the brand.

Is Wild Turkey 101 good bourbon?

Yes, especially for the price. It’s one of the best high-proof bourbons available at supermarket prices. The volume makes it brilliant in cocktails that need to push through ice and other ingredients.

What does Wild Turkey 101 taste like?

Big oak, brown sugar, toasted corn, rye spice, slight funk. The 50.5% ABV gives it real concentration. More aggressive than most bourbons but rewarding once you get used to it.

Wild Turkey 101 vs Buffalo Trace?

Different drinks. Wild Turkey is louder (50.5% vs 45%), more aggressive, more oak. Buffalo Trace is more balanced and easier-drinking. For volume-forward cocktails, Wild Turkey. For everyday: Buffalo Trace.

Is Wild Turkey 101 the same as Wild Turkey Rye?

No. Wild Turkey 101 is bourbon. Wild Turkey Rye 101 is rye whiskey, also at 50.5% ABV. Different mashbills, different drinks. Both are excellent.

Is Wild Turkey gluten-free?

Yes. Distillation removes gluten. Confirmed by Campari Group.

DL
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Last updated April 26, 2026 · 3 min read